VisionSystemStore

Project description

The optician as an expert for the human eye – and not just as a salesman. The basic colour is white – socially esteemed for competence – accentuated by the colours of the Carl Zeiss corporate identity. High-quality design and soft shapes create a comforting atmosphere.

Due to the special treatment and ambient in the store the refraction room (consultation and diagnostic room) becomes the center of the customers‘ perception.

The room is separated with a paravent-like piece of furniture, which includes service counter, bench and storage, The treatment and consultation can be sensed as an essential part of the store concept. The product glasses move to the background.

Due to the furniture’s modular structure it can be flexibly adapted for further stores. Transparency to the outside completes the store’s concept.